For Elite Car Wash, I developed three distinct logo concepts to reflect the brand’s premium and professional identity. During the initial consultation, the client shared a wide range of ideas, which guided the creation of diverse design directions to help refine their visual scope.

Each concept was crafted to evoke a unique brand feel — from soft blues and fluid, wave-inspired forms to bold black palettes with strong, silhouette-style logomarks, offering a spectrum of moods from approachable to high-end.